![]() ![]() “The same show there plays out very differently. “It is just a fact that moving to Europe was hugely important for us,” Clemens says. The moves were partially financial-Pitti Uomo offered a sponsorship-but also helped introduce the brand to a new subset of the fashion industry. Telfar, the brand by Telfar Clemens and Babak Radboy, won the 2017 CFDA/ Vogue Fashion Fund, but after several years of showing in New York, has taken its shows on the road, partnering with London’s Serpentine Gallery in 2018, showing at Paris Fashion Week in 2019, and at Pitti Uomo this January. Sometimes, people don’t want to hear that,” he said.įor many young brands, sponsorships and/or other kinds of financial grants only last for one or two seasons. ![]() Anderson says the other aspects of his job as a creative director constitute at least 70% of his work. ![]() “I think this is the big illusion in this industry, that it’s just about shows, but it’s not, really,” Loewe and JW Anderson’s Jonathan Anderson-by every measure a star of the fashion show system- told Vogue Runway at the end of last year. As the international Fashion Week machine revs up for the industry’s first round of women’s ready-to-wear shows of the 2020s, it seems as though every corner of this business is questioning the purpose of fashion’s biannual system of organized weeks and hourly catwalks. There is no topic more thrilling, and more likely to wind us up, than the purpose of a fashion show.īut it’s not just the showgoers who are wondering for what higher purpose they are accruing both blisters and airline miles. That will look like a lot of results to the untrained eye, but an insider will tell you that’s nothing. Do a Google search of “What is the purpose of a fashion show?”-the search engine’s most popular query related to the term fashion show-and almost 4 billion results come up. ![]()
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